In the dynamic world of Market Research & Analysis, obtaining accurate, timely, and actionable data is critical to staying ahead of market trends and consumer behavior. Fieldata provides a comprehensive, flexible, and scalable solution tailored to meet the unique demands of market research projects. By enabling data collection through mobile devices and web platforms, Fieldata empowers research teams to conduct surveys, analyze trends, and generate insightful reports that guide business strategies and decis
Mobile & Web-Based Surveys:
Fieldata’s cross-platform surveys allow research teams to reach respondents via mobile devices or web portals, offering flexibility in the method of data collection. The surveys can be completed offline using the Fieldata Collect app or online through customizable web forms, ensuring respondents can participate no matter their location or connectivity.
Multiple Languages Support:
Market research often spans multiple countries or regions. Fieldata offers multilingual form creation, allowing you to target respondents in their native languages, enhancing participation rates and the accuracy of responses. This feature is crucial for large-scale, global research studies.
Customizable Reports & Visualizations:
Fieldata provides highly customizable dashboards and reporting tools. After collecting data, you can create visual charts, graphs, and tables that provide insights into your target market. This makes analyzing key metrics such as consumer preferences, purchasing behavior, and brand awareness easier.
Auto Data Quality Checks:
Built-in data validation and quality control mechanisms ensure that only reliable, accurate data is collected. Automated checks on key survey questions can quickly flag incomplete or inconsistent responses, preventing low-quality data from skewing the analysis.
Data Export in Multiple Formats:
With Fieldata, you can export your research data in various formats, such as Excel, CSV, SPSS, and JSON. This flexibility allows you to easily integrate the data into any statistical or analytical tools used by your organization.
Secure Data Collection:
Fieldata prioritizes data security with encrypted transmissions, role-based access control (RBAC), and regional hosting options, ensuring that sensitive market research data is stored and shared securely.
A multinational company specializing in consumer electronics wants to conduct a market research study across multiple regions to assess brand awareness and product satisfaction levels. The company’s objectives include:
Reaching consumers in different languages.
Comparing brand perception in various geographical areas.
Analyzing consumer feedback in real-time.
Ensuring high data quality and secure storage.
Form Creation:
The company uses Fieldata’s web and mobile survey creation tools to design customized surveys in multiple languages. These surveys include logic and skip patterns to personalize the experience for different respondents.
Data Collection:
The company deploys mobile agents and web forms to gather data from consumers across diverse regions. Using Fieldata Collect, the agents conduct offline surveys in areas with limited connectivity, and the data syncs when they return online.
Data Quality Checks:
Fieldata’s automated quality checks ensure that only valid responses are recorded, improving the reliability of the data.
Real-Time Visualizations:
Throughout the research, the company’s management can monitor live dashboards, visualizing key metrics such as brand recognition, product satisfaction, and regional trends in customer feedback.
Data Security & Export:
With Fieldata’s encrypted storage and secure data export options, the company safely stores data and shares it with global teams in different formats for further analysis using SPSS and other software.
By using this website you agree with the use of cookies, detailed in our privacy policy